Projects
Brand Identity, Interactive Media, Service Design, Product Development… As they say; design is design is design. I have always been interested in different design disciplines and different industries. Here are some examples of the type of projects I have been involved with.
Most of these projects have been created while working for companies such as IDEO, Motorola, Sapient or in collaboration with other designers and clients. It is not only impossible to design all by yourself, it is actually terribly boring.
I have always been interested in exploring different design disciplines and different industries. So you can find here projects like Xerox's Interactive Showroom in New York, mobile phones for India or illustrations for children books.
I truly believe that old saying of 'design is design is design' you can borrow from one discipline and use on another, learn from one industry and apply it on a completely different one.
The broader the scope of the program, the most important this cross discipline and multi industry perspective becomes. There is nothing like cross pollination to help innovation.
The common theme that I keep coming back to is the idea of story telling. Designs that tell simple stories that people can understand and remember. Stories that people are able to read because they relate to the way they live.
This is, for me, the best way to create a strong brand. Building it from the inside-out through products and services instead of just focusing on the communication. This is why design is such an important factor in the success of a company.